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Scenic view of Nelson New Zealand mountains and a bay with trees in the foreground.

Welcome to Reign

Small batch handcrafted skincare powered by nature with potent botanicals actives.

We believe in the power of natural ingredients - and we don’t mean kind of natural. We’re talking full-powered, plant-packed, skin-loving goodness, strictly made with no nasty chemicals.

We’ve taken nature’s best - potent botanical actives, nutrient-rich oils, and all the glowy stuff your skin actually wants - and teamed it up with a dash of science to create skincare that works with your skin, not against it. No synthetics or fillers. We've created a natural New Zealand skincare range that hydrates, illuminates, and gives dull, tired skin a serious glow-up.

Made fresh in small batches under the energising Nelson sun - every product is designed to nourish, repair and make your skin feel like it’s had a holiday. It’s time to ditch the harsh stuff and come back to what your skin really needs - nature, bottled.

Woman Applying Reign Citrus Glow Moisturiser to face in a bathroom setting

RESTORE MOISTURE

Hydration Hit

We create all natural, hydrating skincare products to help you restore what everyday life takes from your skin: moisture. We believe the secret to youthful looking skin is hydration, and we know the best way to achieve that is with phytonutrients: natural, nourishing plant-based ingredients.

Strictly made with no nasty chemicals, Reign Skincare harnesses the goodness of nature to provide you with skin food that you can feel good about. It smells great and feels even better.

Hand holding a bottle of Reign Cooling Mist and Face Toner on a blurred natural background

OUR MISSION

Natures Best

Reign is a natural skincare company based in the top of New Zealand’s South Island.

Using nature's best phytonutrients, ethically sourced from the world’s most abundant regions, we craft elite skincare products rich in antioxidants, vitamins and essential oils to put hydration and life back into the skin.

Alice Schroder Founder of Reign Skincare

OUR FOUNDER

Meet Alice

Hi, I’m Alice. I’m so glad you’re here.

Reign Skincare is the result of a long journey for me, one which started when I was just a girl.

It was my Godmother who introduced me to the concept of skincare. Standing in front of a mirror, she had just turned 30 and was stressing about the telltale signs of ageing that were creeping into her complexion. “You must look after your skin, it’s very important,” she told me. A throwaway comment for her, probably, but something about it stuck with me.

I took it on board, keeping drinking water handy at all times and implementing a religious skincare routine in my teens. When I hit 29, I splashed out on top of the line products, only to be left underwhelmed, and well out of pocket!

Around this time, I was gifted a large amount of coconut oil by a friend who saw the potential in me to turn my fascination with plants and herbs into my own skincare line. This was a gift that changed my life.

I studied herbal medicine, researching and refining until I had a collection of products that transformed my skin. Products that were so good I had no choice but to bottle them and share them with others.

I’d love for you to try them.

-Alice