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20% off Sitewide

Launch Celebration! To celebrate the launch of our new Hyaluronic Hydration Complex Serum, we’re taking 20% off sitewide.

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Reign Rejuvenating Night Cream product on piece of driftwood on a sandy golden beach.

Natural Skincare

Made Fresh in Nelson, New Zealand.

A woman gathering natural New Zealand potent botanical active ingredients to be used in skincare

Let Nature Lead.

Discover Reign skincare - our products are packed with powerful plant actives and made in the lush landscapes of Aotearoa. We've taken natures best, and bottled it.

A womans reflection in the mirror spraying Reign Cooling Mist

Pause the world.

The world won’t slow down - but you can. Make self-care a ritual, not a luxury.

Black outline of a leaf on a white background

Plant Packed

Nature's Best. Bottled.

Outline of a globe with a heart on a white background

Clean Skincare

Wildly natural. Consciously crafted. Earth-friendly.

Black and white illustration of a mortar and pestle

Small Batch Made

Made Fresh. Potent ingredients. Zero waste.

Outline of New Zealand on a white background

Made in NZ

Handmade in beautiful New Zealand.

Welcome to Reign. Where nature meets modern skincare science.

We thoughtfully blend active botanicals, nutrient-rich oils and innovative skin-loving ingredients to nourish, hydrate and restore your skin's natural radiance.

Handcrafted in Aotearoa, each formula is created with care, bringing together effective skincare and gentle daily rituals to help your skin look and feel its best.

Explore the Collection

 
Jar of Reign Citrus Glow face moisturiser with 'reign' branding on a warm background
 
Jar of Reign rejuvenating night cream with a dark label on a warm background
 
Bottle of 'reign' cream cleanser on a brown background
 
 
Skincare Reign Cooling Mist and face toner on a warm background
 
Jar of Reign Citrus Glow face moisturiser with 'reign' branding on a warm background
 
Bottle of 'reign' cream cleanser on a brown background
Woman applying Reign Hyaluronic Serum dropper to face in a black and white photo

Your glow starts here

Hydration first formulas powered by Botanical actives. A gentle ritual for skin and spirit.

Woman holding a mug, standing on a balcony with a scenic view of trees and sky in Nelson New Zealand.

Let your skin hit reset.

We believe in skincare that’s clean, conscious, and crafted with purpose.

Reign Hyaluronic Serum being used. Serum dripper.

Deep Hydration

Our Hyaluronic Serum - what your skin's been missing.

Hydration Boost

 

Glowing Reviews What our customers are saying!

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Glowing Reviews What our customers are saying!

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Glowing Reviews What our customers are saying!

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Hand holding a bottle of 'reign' cooling mist & face toner on a wooden surface.

I have been using Reign Citrus Cleanser and the Rejuvenating Night Cream for a few months now and I absolutely love it....it has done amazing things for my skin, I'm prone to breakouts and since using this product my skin has really improved...It's so beautifully packaged and the smell is divine, I could drink it...Love love love Reign products so much.

Sophie (41)
CITRUS CLEANSER & REJUVENATING NIGHT CREAM
Jar of Reign Rejuvenating Night Cream on a white surface in a bathroom

Great facial cream would rate it 10/10. This product is excellent at hydrating and moisturising the skin for the day. Would rate it as wizardry, a magical transforming product. Used it for years and will always continue with it.

Bronny
REJUVENATING NIGHT CREAM
Person holding a jar of Reign Rejuvenating Night Cream  in a cozy setting

I have been using Reign's Rejuvenation Cream for the past few months and I am absolutely amazed by the results. My wrinkles have been visibly reduced and my skin feels softer and smoother, with a healthy glow. Its citric scent is light and refreshing. I love how much younger my skin looks. I would highly recommend this cream to anyone looking for a natural and effective way to reduce wrinkles.

Helen (56)
Rejuvenating Night Cream